Hanoi, Vietnam – A lecturer of Diponegoro University, Robetmi Jumpakita Pinem, S.AB., MBA, Ph.D., participated as a presenter at The 4th International Conference on Contemporary Issues in Management and Business (CIMB 2026), organized by VNU University of Economics and Business (VNU-UEB), Vietnam. This international event served as a platform for academics, researchers, and practitioners from various countries to share research findings and discuss contemporary issues in the field of management and business.
On that occasion, Robetmi Jumpakita Pinem presented a research paper entitled “The Influence of Artificial Intelligence Capability, Green Innovation, and Market Orientation through Sustainable Competitive Advantage on Business Performance.” This study examines how Artificial Intelligence Capability, Green Innovation, and Market Orientation influence business performance, with Sustainable Competitive Advantage serving as a mediating variable.
Participation in CIMB 2026 reflects Diponegoro University’s commitment to enhancing its academic contributions at the international level while expanding research collaboration networks with various institutions from different countries. This conference serves as a platform to facilitate the exchange of ideas, strengthen cross-disciplinary collaboration, and promote research-based innovation in addressing global challenges. Through this academic forum, it is hoped that the research findings can make a tangible contribution to the advancement of management science and business practices—particularly in supporting digital transformation and the sustainability of MSMEs in Indonesia—while also enriching academic insights and opening opportunities for future research collaboration.