Vission & Mission
Bachelor of Business Administration
Academic
Vision
To Become an International-Level Center for Research-Based Business Administration Development that is Excellent, Ethical, and Adaptive in Facing VUCA.
Study Program Mission
- To organize Academic and Professional Education in the field of Business Administration that produces graduates who prioritize ethics, are lifelong learners, critical thinkers, and adaptive.
- To produce leading research in the field of business administration science, emphasizing creative and solution-oriented ideas to generate national and international scientific publications. This research aims to initiate and drive changes in science, technology, and the arts (IPTEKS) that benefit society.
- To implement and develop community service activities as an application of business administration science, based on socially-oriented business development and local wisdom approaches.
- To build networks and cooperation with stakeholders at both national and international levels to enhance the quality of education, research, and community service.
- To implement professional, harmonious, and humanistic governance based on accountability and transparency, aiming to create a friendly, high-tech, and effective educational environment.
Study Program Objectives
- To produce graduates with excellent competencies in the field of business administration and global competitiveness.
- To enhance the culture of scholarship through research and community service activities that support the development of business administration science at both national and international levels.
- To improve the quality of networks and cooperation to enhance the quality of education, research, and community service at both national and international levels.
- To implement friendly and efficient Good and Smart Governance based on digital technology to realize quality service.