Curriculum
Bachelor of Business Administration
Graduate Learning Outcomes: Competency Profile of the Future Business Administrator
The Business Administration Study Program at UNDIP provides education that produces business administrators with the following abilities:
- Leading businesses creatively, innovatively, sustainably, and ethically
- Formulating and implementing business strategies
- Conducting planning, implementation, and research-based business analysis
| ATTITUDE | |
| CPL 1 | Demonstrate a religious attitude and tolerance towards various differences in religion, ethnicity, nationality, and culture. |
| CPL 2 | Exhibit a professional and responsible attitude based on norms, ethics, independence, and social sensitivity, contributing to the enforcement of law and discipline in societal and national life. |
| Knowledge Mastery | |
| CPL 3 | Master theoretical concepts related to administration theory, corporate governance, and decision-making required for the analysis and design of transparent and accountable organizational governance. |
| CPL 4 | Master theoretical concepts related to the theories of: entrepreneurship, innovation as part of knowledge creation theory, motivation theory, change (social and management) across cultures in business organizations, business functions, and stakeholder theory required for business policy analysis and design or design thinking. |
| CPL 5 | Master general concepts of economic theory, political systems, and political economy theory. |
| CPL 6 | Master factual and current knowledge of business law and business ethics. |
| CPL 7 | Master change management methodology, methods for analyzing business organization performance, and social research methods. |
| CPL 8 | Master the principles and techniques of persuasive communication across organizations and across cultures in the business field. |
| General Skills | |
| CPL 9 | Apply logical, critical, systematic, innovative, sensitive, open-minded, and ethical thinking in decision-making processes, particularly in the business field. |
| CPL 10 | Master transformative leadership characteristics with effective communication skills in the governance of business organizations. |
| Specific Skills | |
| In the domain of governance, graduates of the Bachelor of Business Administration possess the ability to: | |
| CPL 11 | Apply the principles of ethical Good Corporate Governance using analytical and systematic approaches that are accountable. |
| In the domain of initiating a new business (start-up business), graduates of the Bachelor of Business Administration possess the ability to: | |
| CPL 12 | Take risks (risk taking) in initiating business ideas through risk and opportunity evaluation in running a business. |
| CPL 13 | Apply technology to examine the interrelationship between various business models and environmental and social aspects. |
| In the domain of managing a new business organization (skill) or small to medium-sized enterprises, graduates of the Bachelor of Business Administration possess the ability to: | |
| CPL 14 | Collaborate, show respect, engage in lifelong learning, and demonstrate empathy. |
Course Design per Semester: Achieving Graduate Learning Outcomes Gradually
| Semester 1 | |||
| No | Course | Credits | Description |
| 1. | Islamic Religion | 2 | This course discusses the core teachings of Islam as a guide for personal and social life. It focuses on strengthening morality, tolerance, and ethics in national and state life. |
| Christian Religion | This course examines Christian faith teachings, church history, and the role of Christianity in social life. It emphasizes the values of love, forgiveness, and justice from a biblical perspective. | ||
| Catholic Religion | This course discusses the principles of Catholic faith and their application in modern life. Students are invited to understand universal values such as love, solidarity, and human dignity. | ||
| Hindu Religion | This course reviews key concepts of Hinduism such as dharma, karma, and moksha. Students learn about Hindu spiritual traditions and their contribution to social harmony. | ||
| Buddhist Religion | This course discusses the core teachings of Buddhism including the Four Noble Truths and the Middle Way. It focuses on developing ethics, meditation, and self-awareness in daily life. | ||
| Confucian Religion | This course studies Confucian teachings on social ethics, respect for parents, and harmony in society. It emphasizes the importance of virtue and manners in human relationships. | ||
| Belief in One Almighty God | This course explores the values of spirituality and local wisdom in traditional Indonesian beliefs. Students are invited to appreciate diversity of beliefs and strengthen tolerance and cultural diversity. | ||
| 2. | Introduction to Business Administration | 3 | This course introduces the concepts, scope, and development of business administration science. Students are invited to understand the main functions in business, including management, marketing, finance, and operations. Focus is given to understanding the role of business administration in organizations and its relevance to the dynamics of the modern business environment. |
| 3. | Introduction to Social Sciences | 3 | This course equips students with basic concepts of sociology, anthropology, and other social sciences relevant to Business Administration. Emphasis is placed on understanding society in the context of globalization. |
| 4. | Introduction to Economics | 3 | This course introduces the basic principles of micro and macro economics, as well as market mechanisms and economic policies. Students understand concepts such as scarcity, choice, efficiency, and the role of government in the economy. |
| 5. | Internet of Things | This course introduces the concepts and applications of IoT in the context of globalization and digital diplomacy. Students study the implications of technology on international relations and cybersecurity. | |
| 6. | Pancasila Education | 2 | This course discusses Pancasila as the foundation of the state, national ideology, and the worldview of the Indonesian nation. Students are invited to understand the values of Pancasila in facing global challenges and national life. |
| 7. | Indonesian Language | 2 | This course focuses on developing academic Indonesian language skills, both oral and written. Students are trained to write scientifically and argue logically. |
| 8. | Civic Education | 2 | Focuses on understanding the rights and obligations of citizens and the practice of democracy in Indonesia. Students are equipped with legal awareness, tolerance values, and nationalism. |
| 9. | English I | 1 | This course equips students with basic English skills, including grammar, vocabulary, and simple conversation. Focus is given to reading and listening skills. |
| Total Credits for Semester 1 | 20 | ||
| Semester 2 | |||
| No | Course | Credits | Description |
| 1. | Principles of Management | 3 | This course introduces the basic principles of management, including planning, organizing, leading, and controlling. Students understand the application of management in public and private organizations. |
| 2. | Introduction to Political Science | 3 | Focuses on basic concepts such as power, state, and ideology in political studies. Students are invited to understand national political structures and their global comparisons. |
| 3. | Organization and Administration Theory | 3 | This course discusses the main concepts, theories, and approaches in the study of organization and administration. Students are introduced to classical to modern thoughts on structure, behavior, and organizational dynamics. Focus is given to understanding the function of administration in organizational management, the relationship between individuals and groups, and its relevance to the changing business and bureaucratic environment. |
| 4. | Basic Accounting | 3 | This course introduces the basic concepts of accounting as a financial information system within organizations. Students learn transaction recording principles, preparation of simple financial statements, and the role of accounting in business decision-making processes. |
| 5. | Operations Management | 3 | This course discusses the concepts, functions, and techniques of operations management in business and public organizations. Students study the planning, controlling, and evaluation of production and service processes, including quality management, inventory, supply chain, and resource efficiency. Focus is given to the application of operational principles to enhance competitiveness and business sustainability. |
| 6. | Marketing Management | 3 | This course discusses the concepts, strategies, and practices of marketing in business organizations. Students study market analysis, consumer behavior, segmentation, pricing, distribution, promotion, and product development. Focus is given to the application of marketing management to build value and business competitiveness. |
| 7. | Sports | 1 | This course focuses on developing academic Indonesian language skills, both oral and written. Students are trained to write scientifically and argue logically. |
| 8. | English II | 1 | A continuation of English I, this course deepens reading, listening, and grammar skills. Focus is on TOEFL preparation. |
| Total Credits for Semester 2 | 20 | ||
| Semester 3 | |||
| No | Course | Credits | Description |
| 1. | English III | 1 | A continuation of English II, this course is designed to maximize students’ readiness to achieve optimal TOEFL scores. Furthermore, students are projected to master proficient English skills for academic purposes. |
| 2. | Entrepreneurship | 2 | This course fosters an entrepreneurial spirit based on social innovation. Students are encouraged to develop sustainable business models with a practical approach. |
| 3. | Taxation | 3 | This course provides an understanding of the legal basis, procedures, rates, and calculation of taxes in Indonesia for both corporate and individual taxpayers, equipping students to independently and correctly report, calculate, and pay taxes. |
| 4. | Business Finance | 3 | Business financial management is essentially a company’s activity in controlling investment policies, financing policies, and dividend policies to maximize company value. The course is divided into four parts. The first part discusses the scope and basic concepts of financial management, complemented by analysis of liquidity, profitability, and solvency ratios. The second part discusses working capital management, including cash and securities management, receivables management, and inventory management. The third part discusses investment management, covering the time value of money, investment feasibility assessment, and risk factors in investment. The fourth part discusses funding source policies, including capital structure policy theory, sources of funds, and dividend policy. |
| 5. | Management Accounting | 3 | Management Accounting studies the basics of management accounting related to accounting information used by management in carrying out planning, control, and decision-making functions. |
| 6. | Environmental Management | 3 | This course discusses environmental management in business ventures, forms of environmental management, the strengths and weaknesses of each form, and efforts to internalize external costs through cleaner production. |
| 7. | Internal Audit | 3 | This is an elective course that provides another perspective from an auditor. It explains what an internal auditor is, the scope of their work, working papers, reports, and ultimately, to whom the report is given. |
| 8. | Digital Marketing | 3 | This course discusses the concepts, strategies, and practices of marketing based on digital technology. Students learn the use of social media, e-commerce, content marketing, SEO, and digital analytics to build relationships with consumers. Focus is given to the application of digital innovation in improving business effectiveness and competitiveness. |
| 9. | Human Resource Management | 3 | This course discusses the concepts, functions, and practices of human resource management in organizations. Students study workforce planning, recruitment, training, performance appraisal, compensation, and labor relations. Focus is given to adaptive and competitive HR development strategies in the global era. |
| Total Credits for Semester 3 | 24 | ||
| Semester 4 | |||
| No | Course | Credits | Description |
| 1. | Statistics | 3 | This course is designed to discuss various statistical concepts applied in solving business cases and business research. The discussion covers descriptive and inferential statistics, univariate and multivariate analysis, parametric and non-parametric statistics, and their application using statistical software. It aims to provide an understanding of statistical concepts and methods for analyzing and solving business problems, as well as a tool for rational decision-making that prioritizes data objectivity. |
| 2. | Start-Up Business | 3 | This course discusses the concepts, processes, and strategies for launching a start-up business. Students learn about identifying business opportunities, developing business models, market validation, financial planning, and business growth strategies. The focus is on innovative entrepreneurial practices relevant to the dynamics of the digital economy. |
| 3. | Business Leadership | 3 | The leadership course studies the role of leaders in mobilizing organizational members by fostering motivation. It covers the skills a leader must possess in communication, decision-making, and conflict management. |
| 4. | Industrial Sociology | 2 | Industrial sociology is studied to produce human resources capable of analyzing social changes and problems that occur. It is also expected to enable students to efficiently and effectively implement development programs and practical solutions in society, and to become good community leaders. |
| 5. | Business Communication | 3 | This course is expected to improve students’ competence in both oral and written communication. Students are able to communicate effectively both within and outside the organization. Students are provided with basic concepts of communication and techniques to deliver various messages well, enabling them to perform one of the manager’s roles as a spokesperson for the organization. |
| 6. | Business Performance Analysis | 3 | Performance analysis is the process of obtaining information about the extent to which a business achieves its goals. Business performance can be reviewed from managerial and financial aspects. The results of the performance evaluation are then used to determine follow-up actions. |
| 7. | Business Feasibility Analysis | 3 | This course discusses how to conduct a business feasibility study, including the framework, process, and techniques used for market aspects, technical aspects, management/labor aspects, financial aspects, industrial environment aspects, and how to prepare the report. |
| 8. | Investment and Portfolio Management | 3 | This course provides an understanding of how investors decide on investment choices in financial assets from various available alternatives. Different investment options have uncertain rates of return. Understanding the concept of risk and return will be used to explain these decisions. It further explains how analysis, valuation, and management are carried out on securities and portfolios. This is intended to evaluate investment alternatives, make investment decisions, and understand securities analysis techniques, including fundamental and technical analysis. This course is delivered through direct instruction, group discussions, and practicums. By the end of the course, students are expected to master investment concepts and have the skills to decide and analyze investment alternatives. |
| Total Credits for Semester 4 | 23 | ||
| Semester 5 | |||
| No | Course | Credits | Description |
| 1. | Business Intelligence | 3 | This course discusses the concepts and application of data analysis to support business decision-making. Students learn data processing, visualization, and the use of analytical technology to understand market trends, consumer behavior, and organizational performance. The focus is on the ability to convert data into strategic insights for business development. |
| 2. | Risk Management | 3 | This course discusses the concepts, methods, and strategies for identifying, analyzing, and controlling business risks. Students learn about types of risks, probability and impact assessment, and mitigation planning to maintain organizational sustainability and competitiveness. |
| 3. | Management Information Systems | 3 | Management Information Systems is a course required for managing managerial processes, namely planning, organizing, actuating, and controlling various resources and processes within an organization (company) more systematically through a computer-based information system. Computer-based information systems for management represent a technological development aimed at enhancing organizational competitiveness in various aspects in this information technology era. |
| 4. | Design Thinking | 3 | This course introduces creative approaches to problem-solving and business innovation design. Students learn the stages of design thinking—from empathy, problem definition, ideation, prototyping, to testing—to produce relevant solutions oriented toward user needs. |
| 5. | Consumer Behavior | 3 | This course discusses the decision-making processes and physical activities of individuals (consumers) in evaluating, acquiring, using, or disposing of goods and services. This study is used as material for developing marketing strategies. |
| 6. | Business Research Methods | 3 | The Business Research Methods course aims to equip students with the knowledge, understanding, and application of various business research methods for the preparation of their final project. The course covers various types of research, the steps of scientific research from topic selection, problem identification, literature review, problem focus determination, variable determination, design and planning, data collection techniques, analysis, and conclusion drawing. Learning activities include lectures with various approaches and methods that actively involve students, such as discussions, field observation activities to learn problem identification, and practice in writing research proposals. |
| 7. | Introduction to Corporate Governance | 3 | This course discusses the basic theory and practice of corporate governance, including company history, boards of directors, profit-sharing divisions, various forms of company ownership related to insiders, regulations, shareholder activities, the impact of takeovers, mergers, and acquisitions on corporate governance, ethical issues such as conflicts of interest and insider trading, international corporate governance, and the development of policies that affect corporations. |
| Total Credits for Semester 5 | 21 | ||
| Semester 6 | |||
| No | Course | Credits | Description |
| 1. | International Business | 3 | The study of cross-border business and management includes aspects such as globalization and the global environmental impact on organizations, trade and trade policy, foreign direct investment, international corporate strategy, strategic alliances and exports, and international management, including cross-cultural human resource management, operations, and international finance. |
| 2. | Proposal Seminar | 3 | – |
| 3. | Knowledge and Innovation Management | 3 | Knowledge and innovation management is a course required for the process of knowledge identification, management of managerial knowledge processes, namely acquiring/planning, dialog/organizing, disseminating/actuating, and documenting/controlling various knowledge resources within the organization. The knowledge governance process requires a dialog-based information system. This information system will be useful for the company’s continuous innovation process. Furthermore, technology is intended to enhance organizational competitiveness in various knowledge eras. |
| 4. | Strategic Management | 3 | This course discusses the components and models of strategic management; business profile, external environmental analysis of society; the strategic planning process, strategy implementation, and control. |
| 5. | Business Operations Research | 3 | This course explains the concepts of operational research and research operationalization, classification of research, definition of operational research, outline of operational research, use of operational research, linear programming, simplex method, assignment problems, game theory, transportation models, and PERT CPM. |
| 6. | Business Ethics | 3 | This course discusses the moral standards applied to business organizations that produce goods and services and the people working within those organizations. It concerns the business organization’s commitment to behaving ethically, working with all stakeholders to improve business performance, employee welfare, community well-being, and environmental preservation. |
| Total Credits for Semester 6 | 18 | ||
| Semester 7 | |||
| No | Course | Credits | Description |
| 1. | Community Service Program (KKN) | 3 | – |
| 2. | Business Practice (Internship) | 3 | – |
| Total Credits for Semester 7 | 6 | ||
| Semester 8 | |||
| No | Course | Credits | Description |
| 1. | Thesis | 6 | – |
| Total Credits for Semester 8 | 6 | ||
| Semesters 5 and 6 Elective Courses | |||
| No | Course | Credits | Description |
| 1. | Business Computing | 3 | This course is offered to help students understand how to use the applied financial functions provided by Microsoft Excel and aims to assist students in financial planning and business decision-making. This course is conducted in a computer laboratory (computer practicum) and strives to connect the subject matter with reality by providing examples of financial cases that must be solved with the help of computers. |
| 2. | Sales Management | 3 | The sales management course covers aspects of planning, organizing, controlling, recruiting, training, and motivating sales staff, including aligning company goals with sales objectives. |
| 3. | Supply Chain Management | 3 | This course provides students with comprehensive knowledge of retail trade and supply chain management, both of which are interrelated. Supply chain management provides students with an understanding of managing activities to obtain raw materials, transform raw materials into work-in-progress and finished goods, and deliver products to consumers through a distribution system. |
| 4. | Business Management Organization | 3 | The Organization and Management course studies organizational theories from the perspectives of structure, behavior, and process. Communication within organizations, organizational culture, and organizational change become indicators of organizational effectiveness. |
| 5. | Communication Skills | 3 | This course equips students with effective oral and written communication skills in both academic and professional contexts. Focus is given to presentation techniques, negotiation, writing, and interpersonal communication to support success in the business and organizational world. |
| 6. | Creative Industry and Tourism | 3 | This course discusses the development, potential, and management strategies of the creative industry and tourism as leading economic sectors. Students learn about creative product innovation, destination marketing, and sustainability management to enhance the competitiveness and added value of these two sectors. |
| 7. | Accounting Computing | 3 | This course is offered to help students understand how to use the applied financial functions provided by Microsoft Excel and aims to assist students in financial planning and business decision-making. This course is conducted in a computer laboratory (computer practicum) and strives to connect the subject matter with reality by providing examples of financial cases that must be solved with the help of computers. |
| 8. | Banking Management | 3 | This course discusses banking management and organization, especially as applied in Indonesia. Some topics students need to study include the function and role of banks in Indonesia’s economic development, basic patterns of banking management, bank fund management, liquidity management, credit management, capital management, asset and liability management, bank service management, and various strategic banking management approaches that need to be implemented in Indonesia. |
| 9. | Service Industry Management | 3 | Service Industry Management is essentially a business oriented towards customer service. The trend in service business development is driven by increasing societal welfare and the importance of customer satisfaction. The service business world requires precise strategic analysis to support the development of competitive service providers such as aviation, banking, securities brokerage, hotels, travel agencies, hospitals, the press industry, and retail. Therefore, students can understand the Concepts of Service Industry Management, Characteristics of the Service Industry, Development & Factors Influencing the Service Industry, Service Industry Planning & Mission Formulation, Organizing the Service Industry, Implementation & Management Strategies of the Service Industry, Measuring Service Quality Performance, Service of Quality, Service Industry Marketing, Preparing & Managing Service Industry HR, Service Industry Marketing in the E-Business Context. |
| 10. | Business Law | 3 | This course introduces the legal principles governing business and commercial activities. Students learn about contracts, business entities, consumer protection, intellectual property rights, and other relevant legal aspects to support ethical and regulatory-compliant business practices. |
| 11. | Financial Planning and Control | 3 | This course provides an overview of budgets, the usefulness of budgets, factors influencing budget preparation, the relationship of budgets to other fields, budget forecasting, budget preparation procedures, and their use for management. |