Scientific Vision & Mission

Bachelor of Business Administration

Scientific Vision

To become a leading, ethical, and adaptive research-based center for the development of Business Administration in facing VUCA challenges at the international level by 2030.

Mission

To organize academic and professional education in the field of Business Administration that produces graduates who are ethical, lifelong learners, critical, and adaptive.
To produce outstanding research in business administration by promoting creative and solution-driven ideas, leading to scientific publications at national and international levels, which can initiate and drive advancements in science, technology, and the arts (IPTEKS) for the benefit of society.
To implement and develop community service activities as an application of business administration knowledge, focusing on business-based social activities through a local wisdom approach.
To build networks and collaborations with stakeholders at both national and international levels in order to improve the quality of education, research, and community service.
To organize professional, harmonious, and humanistic governance based on accountability and transparency, in order to create a friendly, high-tech, and appropriate technology educational environment.

Study Program Objectives

To produce graduates with excellent competencies in business administration and global competitiveness.
To foster a culture of scholarship through research and community service activities that support the development of business administration at both national and international levels.
To enhance high-quality networks and collaborations to improve the standards of education, research, and community service at both national and international levels.
To promote Good and Smart Governance that is friendly and responsive, aiming to improve service quality through digital technology.