The Bachelor of Business Administration Study Program, Faculty of Social and Political Sciences, Universitas Diponegoro, continues to strengthen its internationalization efforts through the Undip Global Classroom (UGC) 2026. In this session, students had the opportunity to attend an international lecture delivered by Oh, Yu Gyeom, Ph.D., DEcon., a distinguished lecturer from Konkuk University, Republic of Korea.
This activity was conducted virtually via Zoom and is part of UNDIP’s commitment to expanding students’ international perspectives through collaborative learning with overseas partner universities. The lecture will be moderated by Robetmi Jumpakita Pinem, the course coordinator for Marketing Management.
In the session held on May 11, 2026, Oh, Yu Gyeom, Ph.D., DEcon. will present the topic “Sustainable Marketing & Green Branding: Creating Value in the Era of Conscious Consumers.” This material discusses the importance of sustainable marketing strategies and eco-friendly branding amid rising consumer awareness regarding sustainability issues. In general, the topic explores how companies can build a strong brand image through business approaches that are more attentive to the environment, society, and modern consumption patterns.
The Undip Global Classroom program not only provides a learning experience with an international perspective but also opens doors for cross-cultural discussion and the strengthening of global academic networks. Under the spirit of “Expanding Global Learning Opportunities,” this activity is expected to enhance the quality of education and the international competitiveness of UNDIP’s Bachelor of Business Administration students.